Company
Partner with Antarious
Antarious sits in a category that does not yet exist at scale — the agentic AI operating system for complex businesses. Partners who build Freya expertise early get first-mover advantage, recurring revenue, and a practice that goes far beyond chatbots and copilots.
- Referral
- Implementation
- Strategic
- Certification
- Co-marketing
- Tiers
- Three models
- Certification
- ~20 hours
- Partner contact
- partnerships@
Section 01
Why partner with Antarious
Partners who work with Antarious benefit from a differentiated platform, recurring commercial upside, implementation services revenue, enablement, co-marketing, and dedicated support — framed entirely around business and GTM customers.
A differentiated platform to take to market
Antarious is not a commodity AI tool. It is an agentic AI operating system with deep configuration for enterprise and growth-business environments — Freya running marketing, sales, CRM, messaging, and money workflows under human approval. Partners can offer something genuinely distinctive to clients who want operational AI beyond chatbots and copilots.
Revenue from a high-value, long-tenure product
Antarious deployments are long-term engagements. Once deployed, organisations build operational infrastructure around Freya. Churn is structurally low. Partner revenue is recurring and stable.
Implementation and consulting revenue
Every Antarious deployment requires configuration, integration, and training services. Partners with implementation expertise can build a services practice around Antarious that generates revenue independent of — and often significantly exceeding — reseller margin alone.
Technical enablement and certification
Partners receive full technical training, platform access for development and demonstration purposes, and Antarious certification that validates their implementation expertise to prospective clients.
Co-marketing and pipeline support
Antarious works with partners on joint go-to-market activity, including co-branded materials, joint webinars and events, and referral pipeline sharing.
Dedicated partner support
Partners have access to a dedicated partner success team — not the general support queue. Technical questions, commercial queries, and deployment challenges are handled with the speed and depth that partnership requires.
Section 02
Three partnership models, one programme
Antarious operates a structured three-tier partnership programme. Each tier reflects a different level of investment, capability, and commercial commitment — with corresponding benefits.
Tier 1 — Referral Partner
Who this is for: Consultants, advisors, GTM specialists, and organisations who can identify and introduce Antarious to prospective business customers but who do not deliver implementations directly.
Commitment
- • Completion of Antarious platform orientation training
- • Signed Referral Partner Agreement
Benefits
- • Referral commission on successful deployments originating from your introduction (terms specified in partner agreement)
- • Access to partner portal with sales collateral, pitch decks, and product documentation
- • Antarious sales support on any introduced opportunity — we do the selling, you make the introduction
- • Recognition as an Antarious Referral Partner
Best suited to: Strategy consultants, technology advisors, marketing and RevOps advisors, and professional services firms without an implementation practice in this area.
Tier 2 — Implementation Partner
Who this is for: Consultancies, systems integrators, marketing agencies, and technology firms that deliver implementation services directly to clients and want to build a practice around Antarious deployments.
Commitment
- • Completion of Antarious Implementation Certification (technical training programme — see Certification)
- • Minimum of one certified Antarious Implementation Specialist on staff
- • Signed Implementation Partner Agreement
- • Annual co-marketing activity commitment
Benefits
- • Implementation Partner margin on all deployments delivered (terms specified in partner agreement)
- • Referral commission on introductions where Antarious delivers the implementation
- • Full access to technical documentation, integration guides, and deployment playbooks
- • Partner portal access with full sales and technical collateral
- • Priority access to the Antarious partner support team
- • Joint pipeline reviews with the Antarious partner success team
- • Inclusion in the Antarious Partner Directory (customer-facing)
- • Co-marketing opportunities including joint case studies, webinars, and events
- • Antarious Implementation Partner badge and certification marks
Best suited to: Digital transformation consultancies, management consultancies with technology delivery capability, marketing and RevOps agencies, finance-ops specialists, and IT services firms serving SMB and enterprise GTM teams.
Tier 3 — Strategic Partner
Who this is for: Organisations with deep enterprise or GTM reach, significant implementation capacity, and the appetite to build Antarious as a flagship practice — either within a specific vertical or geography.
Commitment
- • Completion of Antarious Implementation Certification across a team of designated specialists
- • Minimum of three certified Antarious Implementation Specialists on staff
- • Annual deployment volume commitment (discussed during partner engagement)
- • Signed Strategic Partner Agreement
- • Joint go-to-market plan agreed annually
Benefits
- • All Implementation Partner benefits
- • Enhanced commercial terms (discussed during strategic partner engagement)
- • Dedicated Antarious partner success manager — a named individual assigned to your partnership
- • Input into Antarious product roadmap through quarterly strategic partner reviews
- • Early access to new platform features and agent configurations for development and demonstration
- • Co-development opportunities for industry-specific configurations and integrations
- • Priority inclusion in enterprise procurement responses where a partner is required
- • Executive-level relationship with Antarious leadership
- • Joint PR and thought leadership opportunities
Best suited to: Large consultancies and systems integrators serving enterprise at scale, regional technology leaders with strong commercial relationships, and agencies building a flagship AI operations practice for growth businesses.
Section 03
Where we are looking for partners
We focus partnership recruiting on Enterprise, GTM, and SMB agency partners — marketing agencies, RevOps practices, finance-ops specialists, and integration firms. Commercial GTM deployments benefit from partners with marketing technology, sales operations, and revenue operations expertise.
We are actively seeking partners with:
- Existing relationships with enterprise marketing, sales, or revenue operations teams — and with growing SMB operators who need Freya across posts, pipeline, inbox, and money
- Experience with GTM technology stacks (CRM, marketing automation, analytics, outreach tools)
- RevOps, marketing consultancy, or finance-ops delivery practice
- Capability to deliver integrations with common GTM and finance platforms
Marketing agencies
Agencies that already run campaigns, content, and social for clients — and want Freya to draft, schedule, and measure work under client approval instead of bolting on another disconnected AI tool.
RevOps & sales operations
Partners with CRM, pipeline, and revenue-operations expertise who can configure Freya around lead capture, qualification, follow-up, and deal hygiene for GTM teams.
Finance operations
Firms that help businesses with invoicing, collections, cash visibility, and bookkeeping workflows — and can map Money in Antarious to real client finance processes.
Integrations & systems
Technology partners who connect Antarious to CRMs, marketing automation, messaging channels, banking, and accounting stacks — and can deliver durable integration work as part of implementation.
Section 04
Antarious Partner Certification
Antarious Implementation Certification is the foundation of the Implementation and Strategic Partner tiers. It validates that your team can configure, deploy, and support Antarious for client businesses to the standard that our customers expect.
Certification curriculum
Module 1 — Platform Architecture (4 hours)
Freya's agent architecture, orchestration model, memory system, and approval workflow engine. How the platform is structured, how agents communicate, and how deployments are built for marketing, sales, CRM, messaging, and money workflows.
Module 2 — Deployment Configuration (6 hours)
Data source integration, agent configuration, role and permission setup, approval workflow design, and institutional memory initialisation. Hands-on lab environment included.
Module 3 — Governance and Trust Architecture (3 hours)
Human approval workflows, audit trail configuration, role-based control setup, and security compliance requirements. Critical for enterprise and multi-user business deployments.
Module 4 — Client Onboarding and Change Management (3 hours)
How to prepare a client organisation for an Antarious deployment — stakeholder engagement, training design, go-live planning, and post-deployment support for GTM and operations teams.
Assessment
A practical assessment covering platform configuration in a sandboxed environment, plus a written component covering deployment planning and governance design.
- Duration: Approximately 20 hours of structured learning plus assessment
- Format: Self-paced online modules with scheduled live lab sessions
- Validity: 12 months; annual recertification required to maintain status
- Cost: Covered by Antarious for Implementation and Strategic Partners in good standing
Section 05
From enquiry to active partner
Five steps from first conversation to your first supported opportunity.
Stage 01
Initial conversation
Contact us at partnerships@antarious.com with a brief description of your organisation, the markets you serve (enterprise, GTM, SMB agencies), and the type of partnership you are exploring. We will respond within two business days with a suggested next step.
Stage 02
Partnership briefing
A call with the Antarious partner success team to discuss your organisation’s profile, client base, and focus, and to identify which partnership tier and model is the right fit.
Stage 03
Alignment and commercial discussion
A detailed discussion of commercial terms, commitment requirements, and the specifics of how the partnership would operate. For Strategic Partnerships, this typically involves a joint go-to-market planning session.
Stage 04
Agreement and onboarding
Signing of the relevant partner agreement, access to the partner portal, and initiation of certification training for Implementation and Strategic Partners.
Stage 05
First opportunity
Antarious partner success managers actively work with new partners to identify and support their first client opportunity — ensuring early success and building the confidence that comes from a completed deployment.
Section 06
Partner resources (available on sign-up)
What partners have access to once agreements are in place:
- Partner Portal — Centralised hub for all partner resources, deal registration, and support
- Sales Collateral — Business and GTM pitch decks, product overviews, and case study templates
- Technical Documentation — Integration guides, deployment playbooks, API documentation, and security architecture documentation
- Demonstration Environment — A sandboxed Antarious instance for demonstrations to prospective clients
- Marketing Assets — Co-brandable materials, Antarious partner badges, and campaign templates
- Pipeline Dashboard — Real-time visibility of deal registration, referral status, and commission tracking
- Training Library — All certification modules, plus ongoing product update training as new features are released
- Partner Community — Access to a network of Antarious partners for peer support, shared learnings, and collaboration
Section 07
Frequently asked questions
We are a small consultancy. Is there a minimum size requirement to become a partner?
No. The Referral Partner tier is designed for organisations of any size — including individual consultants. Implementation Partner certification requires a minimum of one certified specialist, which is achievable for small teams.
Can we operate as both a referral and implementation partner?
Yes. Implementation Partners can also earn referral commission on opportunities they introduce but where Antarious delivers the implementation. The commercial arrangements are clearly documented in the partner agreement.
How long does the certification process take?
The full certification curriculum takes approximately 20 hours of structured learning, which most participants complete over two to three weeks alongside other work. Lab sessions are scheduled to accommodate partner time zones.
Do you have an exclusivity model for specific geographies or sectors?
We do not operate blanket exclusivity arrangements. For Strategic Partners with significant geographic or market reach, exclusivity within defined parameters can be discussed during the strategic partnership engagement.
Can we demo Antarious to a prospective client before we are fully certified?
Yes. Referral and Implementation Partners can request Antarious to run a joint demonstration for a prospective client before certification is complete. Once certified, partners run demonstrations independently.
What happens if we introduce a client who then decides to procure directly from Antarious?
Deal registration protects partners. Once you have registered an opportunity, referral commission applies to any resulting deployment regardless of the commercial route the client takes.
Get started
Start a partnership conversation
Ready to explore Referral, Implementation, or Strategic partnership? Email the partner success team with your organisation profile and the tier you are considering.
partnerships@antarious.com · Response target: within two business days
Include your organisation name, markets you serve, whether you want to refer, implement, or build a strategic practice, and any existing client relationships that matter for the discussion.